I handle the updates for a manufacturer of herd control stanchions in addition to we sell mostly through dealers and resellers. (www. visiontron. com) We usually are currently revamping the navigation and home page to something more current. We customized Cyberstrong’s eShop shopping cart software mainly to obtain leads from buyer and pass all of them onto our sellers. We have through 100 hours customizing the idea, so we need to stay with it mostly (there are limitations, but we you should not sell direct to the end user. ) Our focus on the net update is to give it a brand-new look (we didn’t updated that around years) and gear the navigation to each category involving our customers.
I’m trying to look at an integrated marketing approach and have our marketing pieces have the same look. We follow an analogous template for our flyers (http: //www. visiontron. com/flyers. htm). The flyers are at this time done in Illustrator CS3. I would really prefer to update our flyers to possess the new look of the redesign. In addition, we customize this flyers for some of our bigger dealers as well as put their get in touch with information and logo in preference to our so they are able to use them for marketing purposes. We did this regarding about 40 traders (x 9 flyers just about every! ) We include two people implementing it and they did it quite efficiently – but I’m sure it could be more automated. We create the flyer along with save our Hi-res as well as lo-res versions. Working together with the hi-res variant, we then get rid of our contact info and make it a block/group on each of the flyers. We physically insert the dealers logo and get in touch with info and switch the " history flyer" blocks – tweaking your contact info and location from the logo if important. We then go through the files as well as convert them to be able to lo-res versions.
We printed the last brochure inside 2001 and just a year bulk of the products got outdated information determined by improvements we built – so we’re definitely not eager research that again. We’ve basically told customers to obtain the most current info at the website, but new marketplaces that we’re engaging in need printed copies. You have to be able to print our webpages in landscape, plus they don’t come released so nicely. We’ll be implementing CSS on the redesign so we’ll use a printer friendly, nevertheless it still won’t be being a printed brochure.
My personal Questions:
ONE. Is there any approach to combine most of these elements (website, flyers, brochures) for a total integrated promoting approach A brochure page including a flyer generally possess the same information so you can easlily really combine them just to make sure.
ONLY TWO. Could you advocate any software bundle to streamline the flyers for the dealers It’s probable, but becomes some sort of headache when it is advisable to make modifications to at least one flyer. (I imagine it is possible to create a template like you may in Dreamweaver and also automatically update the actual files you attach to it. ** I simply saw that Illustrator CS2 features templates, but it failed to update files I manufactured from it if MY SPOUSE AND I made any changes for the template. )
THREE. How would anyone build these Could we form a " brochure page" /flyer so that prints on A couple of pages. Save a template so we can do the dealer flyers. Export it like a webpage. Then modify your webpage and add the correct links to the particular Cyberstong pages.
SEVERAL. We use Constant Contact for newsletters. I know you may import and create your templates to develop the same appear and feel, but it’s not necessarily the easiest matter. It would be great basically apply the same look to our newsletters in addition.
1-3) Used to do something like this ages ago for a business I was doing work for. I used some sort of custom databased CMS with DOM to output XML, then utilized XSL-T and XSL-FO to help transform the XML into HTML and PDF FILE brochures. Look directly into Java / Apache FOP.
4) Your could employ the above made to order developed system for the newsletter management in the process.
Can I make sure project I’d like to see the results.
You lost me while using acronyms. I seemed to be impressed with cms a person recommended last time frame. Your method appear pretty involved. What we include works with some work involved. Were not planning to spend asmall fortune on the website. We have a limited budget and also trying to find all hi res product and field graphics.
You can convince me if you ever say we can run its own dealers only get access area ( obtain pictures, flyers, teaching sheets, pricing) intranet, fast meetings, etc.
Here’s the definitions from the acronyms, but basically you may write some code to inform some other computer code (that’s free) how you can transform some information right into a PDF-friendly layout that you want, and then make the PDF about the fly (I think).
As far as I know, there’s no cost to accomplish this aside from your special time.
DOM : Document Object Model
XML : Extensible Markup Language
XSL : Extensible Stylesheet Language
XSLT : XSL Transformations
XSL-FO : XSL Formatting Objects
FOP : Formatting Objects Processor