Interactive 3D Web Content

greetings and thanx with this great site.
this could be my very first post and regrettably it’s an inquiry as opposed to a useful factor!!
anyway, I am your 3d animator and also VFX artist, but it happened that Managed to get to make any 3d content for your website. It must be an Interactive 3D content, like navigating by having a 3d show area and interact which includes a 3d vendor device, the thing that i have absolutely no clue about this!!
something similar to w*w*w. themallplus. com
any help on a work flow or tutorials will be highly appreciated.
thanx alot
my own primary 3d practical application is maya.